There are so many first aid kit companies out there, and some really good ones too. The answer came when I answered the question "What advantage to I have as a physician when I travel or stay away from home to adventure the outdoors for extended periods?" It's prescription medications. And trust me when I say, medicines are gatekept so tightly by the prescription model of American healthcare, that we think a direct-to-consumer model can be a legitimate way to dodge some of the unnecessary hurdles to get medicines you need. The key is to do so as safely as possible, as evidence-based as possible. So we started with pre-designed prescription and otc med kits for specific needs and levels of preparedness. And when we were first forming the idea for the company, we found some companies that already exist under this model. Well, we wouldn't be here if we were overly impressed. We wanted to start with a solid foundation of med kits and detailed instruction guide that actually passes the sniff test with clinical utility and promotion of knowledge and understanding of the common scenarios we aim to treat with our med kits. Then the goal was to reach all 50 states. Now, it is about making our mark by helping get this nation more prepared than ever. Because this isn't about Wellness, it's about SURVIVAL.